Meet KindPregnancy, a new digital maternity experience bringing personalized guidance, practical tools, and trusted resources to expecting and new parents.
Today, Kindbody and Babyscripts announced a new partnership to introduce KindPregnancy, expanding Kindbody’s family-building benefits experience into pregnancy and postpartum.
Powered by Babyscripts, KindPregnancy will give eligible members access to personalized guidance, educational resources, interactive tools, and selected health assessments to help them stay informed and prepared. The partnership brings together Kindbody’s reproductive health expertise and benefits experience with Babyscripts’ digital maternity capabilities, creating a more connected approach to supporting families as their needs evolve.
Pregnancy can be exciting, overwhelming, and full of questions. And the need for guidance and support continues well after welcoming a new baby.
From preparing for delivery to navigating those first weeks at home, expecting and new parents have a lot to manage. Having reliable information and practical tools within reach can make a meaningful difference. Just as important is recognizing when someone may need additional support and helping connect them with appropriate care.
That’s where combining technology with human connection can make a difference.
Helpful Tools for Pregnancy, Postpartum, and Everything in Between
Depending on the program, eligible members will have access to:
- Personalized guidance: Information and resources relevant to their stage of pregnancy or postpartum.
- Trusted educational content: Helpful information about what to expect, questions to ask, and ways to prepare for what’s ahead.
- Interactive checklists and tools: Practical ways to stay organized, prepare for appointments, and keep track of important milestones.
- Health and wellbeing assessments: Selected assessments that can help identify needs earlier and guide members toward relevant resources.
- Health tracking: Options to track weight and self-measured blood pressure, where available.
Together, these resources can help members better understand their health, recognize when additional attention may be needed, and have more informed conversations with their healthcare providers.
Once available, eligible members will access KindPregnancy through their existing Kindbody Member Portal. Once enrolled, members can access information, guidance, and helpful resources throughout pregnancy and postpartum.
KindPregnancy is designed to complement care members receive from their healthcare providers, not replace it.
Connecting Digital Tools with Human Support
Better maternity support is about more than providing information. It’s about identifying potential needs earlier and helping families connect with the right care at the right time.
By combining digital education and earlier risk identification with doula support, care navigation, and clinical expertise, Kindbody is working to create a more connected maternity experience. This includes helping members access additional guidance and appropriate care during high-risk pregnancies, when timely intervention and coordinated support can be especially important.
Technology makes information and resources more accessible. Human connection helps turn that information into meaningful action. Together, they can help families feel more supported and better equipped throughout pregnancy and postpartum.
Why This Matters for Employers and Members
Family-building benefits should be useful beyond fertility treatment. For employers and health plans, KindPregnancy offers an opportunity to complement existing healthcare coverage with digital maternity resources that support employees through pregnancy and postpartum.
For employers and health plans, the opportunity goes beyond expanding maternity benefits. Earlier identification of potential risks, better care navigation, and more coordinated support can help address needs before they lead to more complex and costly interventions.
The goal is to improve maternal and infant outcomes while helping employers manage medical cost trends and reduce potentially avoidable maternity-related claims spending.
This is meaningful innovation with a practical purpose: connecting families with appropriate support while helping employers manage healthcare costs more effectively.
The program will also include eligibility-based enrollment and reporting on member enrollment and engagement, giving participating organizations greater visibility into program adoption and use.
For members, the value is personal: reliable information, practical tools, and guidance throughout pregnancy and postpartum, along with greater awareness of when and where to seek additional support.
Building on Our Expertise. Looking Ahead.
Kindbody has long understood that building a family involves more than fertility treatment. Our experience in reproductive health and family-building benefits has shown us how important it is for members to have reliable information, practical resources, and support as their needs evolve.
Partnering with Babyscripts builds on that experience, extending the value of Kindbody’s benefits offering into pregnancy and postpartum while bringing together digital innovation and the human support that families need.
It’s a meaningful step toward a more connected family-building benefits experience, one that supports members through more of life’s milestones while helping employers take a more proactive approach to maternal health.
Better support for families. Better opportunities for maternal and infant outcomes. Smarter maternity benefits for employers.
That’s the future we’re working toward.
And we’re just getting started.
Read the full partnership announcement for additional details.
