When experience matters.
We are on a mission to transform fertility and family-building care, making it more accessible, intuitive, and empowering. With a team led by the former Progyny Founder/CEO and the former head of Stanford Fertility, we are leveraging the lessons we’ve learned in the industry to create a better future.
Executive and Clinical Leadership
We collectively have expertise in disrupting benefits solutions, providing exceptional fertility & women’s healthcare, scaling national retail brands, and building innovative health-tech solutions. We also are the only solution that has doctors and leading embryologists on staff – from Stanford, UCLA, Mount Sinai, and more. We believe that you must be in the actual delivery of care to effectuate patient experience, patient outcomes, and costs.
Gina Bartasi is a seasoned entrepreneur and veteran problem solver, with 20+ years of experience in health tech, and a proven track record of leading disruptive businesses through rapid growth stages and successful exits. After founding Progyny (NASDAQ: PGNY) in 2015, she heard employers’ desire to purchase fertility benefits directly from providers, resulting in millions in savings. Based on employers’ feedback and industry insights, Gina launched Kindbody in August of 2018 with a team of experienced healthcare and industry veterans.
Annbeth was previously the Founder and Chief Executive Officer of Exhale Enterprises, an entrepreneurial, seasoned brand and business builder that navigated the birth, growth, and successful sale of a unique wellbeing brand that revolutionized the spa and fitness industry. In 2003, Annbeth brought Exhale to market, a new concept that addresses mind + body, through spa + fitness. She built a national brand while weathering a recession, and has 16 years of experience with private equity, debt, leadership, driving growth, brand building, real estate development, operationalizing strategies and building roadmaps and innovation. In 2017, she sold the business to Hyatt Hotels and continued to lead the organization under new ownership.
Whitney has been one of the most visible female analysts on Wall Street, earning recognition from Fortune Magazine as one of the “50 Most Powerful Women” (2008 – 2013) and from Time Magazine as one of the “100 Most Influential People in the World” (2009). She is revered for predicting Citibank’s need to raise capital in October 2007, a forecast which ultimately proved to be correct and was widely recognized as an opening event for the global financial crisis. Kindbody, a fertility and family-building provider and benefit solution, welcomes Whitney at an exciting time in its growth trajectory. Whitney most recently served as CFO of Zume, a SoftBank-backed technology company, where she built the accounting and financial reporting platform, spearheaded M&A, and was instrumental in the Company’s fundraising. Prior to Zume, she served as SVP at Arch Insurance Group, the world’s largest mortgage insurer. Whitney’s experience as a dynamic, data-driven, and highly quantitative CFO will enable Kindbody to accelerate its already rapid growth.
Cindy Gentry joins Kindbody as Chief Commercial Officer. With close to 30 years’ experience in the healthcare industry Cindy Gentry has held senior executive roles that helped shape health care delivery, improved the quality of care, framed future focused benefit designs for health plans and the employer market. Most recently she was a Senior Partner and consultant for Mercer and held roles as Enterprise Market Development Leader for the West US Market and Office Leader for the Northern California market for Mercer. In her experience with health plans she led enterprise sales and account management teams with a $2B business, conducted market research, developed advertising strategies and brought relevant health care products to market. Cindy has created intellectual capital on a number of health and benefits topics and broad HR redesign projects. She is a frequent guest speaker on the future of healthcare and the value of diversity and inclusion to support business growth. She holds a master’s degree from the University of California, Berkeley in Public Health. Cindy was an architect and lead advisor on Mercer’s When Women Thrive research on gender diversity in the workplace. She was awarded Diversity Journal’s “Women to Watch”. In 2018, she was awarded Consulting Magazine’s Women Leaders in Consulting for Excellence in Client Service.
Dr. Lynn Westphal
Lynn Marie Westphal, M.D., FACOG, graduated summa cum laude from Lawrence University, earned her M.D. degree at Stanford University, and did her residency training in obstetrics and gynecology at UCLA and Stanford University. She did a fellowship in molecular biology at Stanford University and completed her fellowship in Reproductive Endocrinology and Infertility (REI) at UCSF. Dr. Westphal joined the full-time faculty at Stanford University in 1998 and was a Professor in the Department of Gynecology and Obstetrics, Director of the Fertility Preservation Program, Director of the Third-Party Reproduction Program, and Director of the REI Fellowship. Her interest in fertility preservation for cancer survivors led her to set up one of the first oocyte cryopreservation programs in the country. She has held numerous national leadership positions and was the President of the Fertility Preservation Special Interest Group of the American Society of Reproductive Medicine from 2008-2009. She was the Director of Women’s Health at Stanford from 2005-2012. In 2012, she co-founded the Stanford Center for Health Research on Women and Sex Differences in Medicine (WSDM) and served as co-director of the program for two years.
Shilpa combines practicality and ingenuity in her approach to business and legal affairs. With a unique background of representing health systems and hospitals, to serving in-house at a health plan and subsequently a health tech company, Shilpa’s broad perspective derived from each industry player is relied upon to generate holistic yet strategic outcomes. She previously worked at Quartet Health and Oscar Insurance Corporation. Prior to going in-house, she worked in the healthcare practices of Foley & Lardner, LLP, and Garfunkel Wild, PC. She received her BA from Tufts University and her JD from Brooklyn Law School.
Dr. Fahimeh Sasan
Fahimeh Sasan, M.D. is passionate about creating a new generation of women’s health and fertility care. Dr. Sasan did her residency in Obstetrics and Gynecology at Mount Sinai Hospital in NYC and has been practicing and delivering clinical excellence for 12 years. She was rated one of NY Times Top Doctors in 2016 and 2017 and is passionate about helping women better understand their fertility and their options for the future. In clinics designed for the women of today, Dr. Sasan and her team provide fertility services, gynecologic care, and wellness support – offering the first one-stop-shop for all women’s healthcare needs.
Richard has been in the software industry for 25 years, with extensive experience leading engineering teams, driving product development & strategy, and with expertise in technology M&A. Formerly with Sage Group plc as VP Global Strategy, he added complementary and supporting product offerings to the portfolio through both acquisition and in-house development. He founded Dandelion Development to provide custom software solutions for clients ranging from major enterprises to self-funded startups. Richard graduated from Oxford University with a Master’s and Bachelor’s degree in Mathematics and Computation, and also has an MBA from Edinburgh Business School
With years of experience behind them, our management team is trailblazing the fertility industry.
We are kind.
We are open minded.
We work hard, and get it done.
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