When experience matters.
We are on a mission to transform fertility and family-building care, making it more accessible, intuitive, and empowering. With a team led by the former Progyny Founder/CEO and the former head of Stanford Fertility, we are leveraging the lessons we’ve learned in the industry to create a better future.
We collectively have expertise in disrupting benefits solutions, providing exceptional fertility & women’s healthcare, scaling national retail brands, and building innovative health-tech solutions.
Gina Bartasi is a seasoned entrepreneur and veteran problem solver, with 20+ years of experience in health tech, and a proven track record of leading disruptive businesses through rapid growth stages and successful exits. After founding Progyny (NASDAQ: PGNY) in 2015, she heard employers’ desire to purchase fertility benefits directly from providers, resulting in millions in savings. Based on employers’ feedback and industry insights, Gina launched Kindbody in August of 2018 with a team of experienced healthcare and industry veterans.
Annbeth was previously the Founder and Chief Executive Officer of Exhale Enterprises, an entrepreneurial, seasoned brand and business builder that navigated the birth, growth, and successful sale of a unique wellbeing brand that revolutionized the spa and fitness industry. In 2003, Annbeth brought Exhale to market, a new concept that addresses mind + body, through spa + fitness. She built a national brand while weathering a recession, and has 16 years of experience with private equity, debt, leadership, driving growth, brand building, real estate development, operationalizing strategies and building roadmaps and innovation. In 2017, she sold the business to Hyatt Hotels and continued to lead the organization under new ownership.
Debbie has 20 years of experience providing the visionary and pragmatic leadership to drive companies to the next level of success. She served as Chief Financial Officer of Exhale Enterprises where she created and executed strategies that enabled the company to scale globally, culminating in the Company’s sale to Hyatt Corporation. Debbie also held senior financial positions at Crunch and Equinox. She began her career at Bear Stearns in investment banking after receiving her BS from the University of Pennsylvania, the Wharton School.
Patty has over 25 years of experience in healthcare and the fertility space, previously serving as the Chief Marketing Officer for Shady Grove Fertility and co-founding Fertility Dynamics. She has extensive experience in marketing, business development, strategic planning, and operations within healthcare businesses, driving success and innovation. She graduated from the University of Maryland with a Bachelor’s in Business Administration.
Shilpa combines practicality and ingenuity in her approach to business and legal affairs. With a unique background of representing health systems and hospitals, to serving in-house at a health plan and subsequently a health tech company, Shilpa’s broad perspective derived from each industry player is relied upon to generate holistic yet strategic outcomes. She previously worked at Quartet Health and Oscar Insurance Corporation. Prior to going in-house, she worked in the healthcare practices of Foley & Lardner, LLP, and Garfunkel Wild, PC. She received her BA from Tufts University and her JD from Brooklyn Law School.
Taryn has worked for 15+ years in healthcare, most recently serving as a Partner and Market Sales Leader at Mercer, and as Director at Castlight Health. She is a skilled leader with experience across faculties, especially within employee benefits and benefits administration. She received her Bachelor’s Degree in Political Science from Hartwick College.
Xin (Boon) Chen
Growing up, Boon wanted to be a doctor and follow in his mother’s footsteps but changed gears to be in computer science. Fortunately, he was able to work in the medical/healthcare field in a different capacity. Most recently, he was Director of Technology at IntegraMed Fertility for five years, where he built their new cloud-based EMR from scratch, amongst other technology projects. Before that, he worked at Questar Assessment Inc., an education management company, as an online delivery system architect and senior software developer. Boon graduated from Xavier University with a Bachelor’s Degree in Mathematics and Computer Science.
Arielle Mortimer is an operations professional with a degree in Supply Chain & Logistics. Her experience extends from large, omnichannel e-commerce brands, such as Jet.com and Groupon, to large-scale event operations for mud runs and music festivals, to most recently being COO at a sports supplement startup, Revere. Her experience is centered around building teams, launching & scaling brands’ experiences, and cultivating a network of suppliers.
Rebecca has over 10 years of experience building and marketing early-stage companies in the fertility, genetics, and healthcare sectors. Prior to Kindbody, she was a founding member and marketing director of GenePeeks, a preconception screening company providing genetic insights to fertility patients and their REIs. She’s led go-to-market plans for multiple product launches, managed all brand assets, and performed extensive qualitative and quantitative research. She graduated summa cum laude from Princeton University, with a concentration in Cultural Anthropology and Women’s Studies.
Kindbody is the only solution in the direct provision of care. Kindbody is the only solution that has doctors and leading embryologists on staff – from Stanford, UCLA, Mount Sinai, and more. We know that you must be in the actual delivery of care to effectuate patient experience, patient outcomes, and costs.
Dr. Lynn Westphal
Lynn Marie Westphal, M.D., FACOG, graduated summa cum laude from Lawrence University, earned her M.D. degree at Stanford University, and did her residency training in obstetrics and gynecology at UCLA and Stanford University. She did a fellowship in molecular biology at Stanford University and completed her fellowship in Reproductive Endocrinology and Infertility (REI) at UCSF. Dr. Westphal joined the full-time faculty at Stanford University in 1998 and was a Professor in the Department of Gynecology and Obstetrics, Director of the Fertility Preservation Program, Director of the Third-Party Reproduction Program, and Director of the REI Fellowship. Her interest in fertility preservation for cancer survivors led her to set up one of the first oocyte cryopreservation programs in the country. She has held numerous national leadership positions and was the President of the Fertility Preservation Special Interest Group of the American Society of Reproductive Medicine from 2008-2009. She was the Director of Women’s Health at Stanford from 2005-2012. In 2012, she co-founded the Stanford Center for Health Research on Women and Sex Differences in Medicine (WSDM) and served as co-director of the program for two years.
Dr. Fahimeh Sasan
Fahimeh Sasan, M.D. is passionate about creating a new generation of women’s health and fertility care. Dr. Sasan did her residency in Obstetrics and Gynecology at Mount Sinai Hospital in NYC and has been practicing and delivering clinical excellence for 12 years. She was rated one of NY Times Top Doctors in 2016 and 2017 and is passionate about helping women better understand their fertility and their options for the future. In clinics designed for the women of today, Dr. Sasan and her team provide fertility services, gynecologic care, and wellness support – offering the first one-stop-shop for all women’s healthcare needs.
Tim Smith, PhD, HCLD, has more than 25 years experience in Assisted Reproductive Technology laboratories assuming the role of both Director and hands-on embryologist and andrologist. He is board certified as a High Complexity Laboratory Director (HCLD, ABB) in both clinical embryology and andrology and as a Senior Clinical Embryologist (ESHRE), and a licensed clinical laboratory director in New York, New Jersey and Florida. Most recently, he worked as the IVF and Clinical Laboratory Director for the Colorado Center of Reproductive Medicine (CCRM). He has worked providing services as an off-site clinical and reproductive laboratory director, as well as done consulting work in state and federal regulatory compliance for reproductive laboratories through his company ARTWorks! Consulting, Inc. Additionally, he has provided assistance to laboratories in complying with laws and regulations concerning the laboratory, donor testing and reproductive tissue banking (FDA, NYS DOH, FL DOH, CLIA, SART, CDC), and assisted SOPs in the introduction of new technology, with licensure applications, and in developing corrective action plans in response to inspections.
With over 200 years of experience, our management team is trailblazing the fertility industry.
We are kind.
We are open minded.
We work hard, and get it done.
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