Cindy Gentry serves as Kindbody’s Senior Commercial and Strategic Advisor. With close to 30 years’ experience in the healthcare industry Cindy Gentry has held senior executive roles that helped shape health care delivery, improved the quality of care, framed future focused benefit designs for health plans and the employer market. Most recently she was a Senior Partner and consultant for Mercer and held roles as Enterprise Market Development Leader for the West US Market and Office Leader for the Northern California market for Mercer. In her experience with health plans she led enterprise sales and account management teams with a $2B business, conducted market research, developed advertising strategies and brought relevant health care products to market. Cindy has created intellectual capital on a number of health and benefits topics and broad HR redesign projects. She is a frequent guest speaker on the future of healthcare and the value of diversity and inclusion to support business growth. She holds a master’s degree from the University of California, Berkeley in Public Health. Cindy was an architect and lead advisor on Mercer’s When Women Thrive research on gender diversity in the workplace. She was awarded Diversity Journal’s “Women to Watch”. In 2018, she was awarded Consulting Magazine’s Women Leaders in Consulting for Excellence in Client Service.