People who work in tech
, like Hobley, are more likely to have insurance cover at least part of their fertility treatments, as are those working in finance, consulting, fashion, and banking. But Hobley points out that companies aren’t offering fertility benefits out of the kindness of their hearts. “Typically, these industries are fighting over the same women,” she says. “They’re under extreme pressure to have more women in their companies, so they’re stepping up and offering better benefits.” OKCupid’s fertility benefits, she says, along with the supportive and inclusive culture, were part of what made her accept the job — and they help her bring in talented new hires, too. While the majority of companies providing benefits like this pay high salaries, not all do: Starbucks, for example, recently announced a lifetime maximum
of $30,000 in fertility treatments (including IVF, IUI, and surrogacy) for employees, and 85% of its workforce earns less than $40,000 per year.