As we wrap up this year’s open enrollment, employees are more informed, more engaged and more proactive about seeking out benefits that serve them as they seek to grow their families.

At Kindbody, we led dozens of open enrollment events, both virtual and in-person, and uncovered three key themes that will transform how benefits managers think about supporting their employees in 2022 and beyond.

Employees are shopping around: While the pandemic ushered in a newfound appreciation for workplace health and wellness programs, it also freed up employees to do their research on what fertility and family-building programs are being offered and where. Today, employers across industries, from transportation to hospitality, offer these benefits to their employees.